Making You, Tube videos is no longer a pastime, it's a multi-billion dollar industry. As a special platform for cultural production, You, Tube has actually thrown up some unique kinds of material considering that its birth in 2005. But no kind is complete stranger, or more interesting, than ASMR: an online community of and for the anxious, stressed out and insomniac.

It's a crypto-scientific description of a sensory phenomenon, where the subject experiences an enjoyable "tingling" sensation around the head, neck and spinal column in reaction to stimulus. When I started exploring the ASMR neighborhood a decade ago, I identified it instantly as the sensation I had while getting my eyes checked as a kid.